1. Comps Analysis and Pricing.
Your agent will deliver a comprehensive report on all relevant and recent building and market sales. Discuss pricing strategy before going live in order to position the listing accurately.
2. Listing Preparation.
From applying a fresh coat of paint to rearranging furniture, your agent ensures that the property is visually ready for showing. They will arrange a professional photo shoot, commission an illustrative floor plan, and prepare a listing description.
3. Going Live.
The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process.
4. Spreading the Word.
The Compass marketing team produces beautiful print collateral to strategically showcase your property. Your agent develops and executes an intelligent, effective paid marketing plan in relevant publications.
5. Making Connections.
Your agent continuously leverages professional contacts and the Compass Network Tool to find ideal buyer brokers. Open houses are hosted for both brokers and clients on an ongoing basis.
6. Measuring Success.
Bi-weekly updates and continuous traffic metrics are provided by your agent.
7. Accepting A Deal.
Following an offer, your agent contacts all interested parties, reviews the offer terms and financials of prospective buyer, and raises all counter-offer options with you. The contract is negotiated and accepted, and the transaction summary (aka, “deal sheet”) is circulated to the buyer’s and seller’s attorneys.
8. Board Approval.
The prospective buyer will submit all necessary financial documents and reference letters along with a completed purchase application. This will be delivered to building management for review before being approved by the board. Co-ops will require an interview at this stage.
9. Closing.
Once the sale has been approved by the board and the bank has cleared the buyer to close, your attorney will schedule a closing with the other parties involved. The buyer is entitled to a walk-through of the property before closing, at which you will hand over the keys to the new owner.
